I’ve watched it happen so many times. I see it in the comment sections and DMs people send me at eleven o’clock at night, and it starts like this: a woman decides she’s going to make a change. She wants to feel grounded or more productive or find some kind of consistency. She decides to start a morning routine. She’s motivated. She’s ready. She opens up YouTube and finds someone whose mornings look like a film set. Cold plunge. Matcha latte. Journaling in linen. A six-mile run before dawn that she somehow filmed herself doing, which honestly, raises more questions…

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